Aspial Lifestyle Limited, an investment holding company, retails and trades in jewelry and branded merchandise in Singapore and internationally. It operates through three segments: Pawnbroking; Secured Lending; and Retail and Trading of Jewellery and Branded Merchandise. The company markets its products under the Maxi-Cash, Lee Hwa Jewellery, and Goldheart brand names. It is also involved in the pawnbroking and secured lending activities; property rental; and provision of financial, real estate, and other support and management services. Aspial Lifestyle Limited was incorporated in 2008 and is based in Singapore. Aspial Lifestyle Limited is a subsidiary of Aspial Corporation Limited.