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Jobs in Malaysia   »   Jobs in Kuala Lumpur   »   Advertising And Promotion Executive

Advertising And Promotion Executive

Malaysia
JOB DESCRIPTION

Advertising and Promotion
  • Develop advertising and promotions strategy to drive and further enhance awareness and
performance * Develop branding strategy and build brand image

To plan and control marketing budget and ensure that expenses are kept within the approved

budget * Provide analytics and insights to evaluate the effectiveness of marketing activities and

campaigns against the Company's policies, objectives, and target market. * Manage advertising, event management and PR agencies for the development of annual advertising

and promotions plan in accordance with corporate and brand image * Develop and manage strategic communication channels including traditional print and electronic

media (ATL), BTL, digital marketing, OOH, etc * Manage promotion booths / space by way of planning and securing complementing brands and

products in accordance with the business model, corporate branding and thematic efforts * Manage advertising space by way of planning and securing complementing brands and products in

accordance with the business model, corporate branding and thematic efforts while generating revenue * Understand tenants' various business models and concepts to ensure successful execution of

campaigns, promotions and events * Establish measurable Key Performance Indicators / Targets for all A&P efforts, review effectiveness

of advertising and promotions activities and identify gaps for further improvement

Visual Merchandising
  • To conceptualize and initiate a consistently high standard of ideas and presentation in visual
display ranging from internal Mall decoration to outdoor presentations and other special

projects towards fulfilling the advertising and promotion functions * To set and maintain a controlled quality standard of visual display decoration and tenants'

promotional displays in accordance with the Company's policies, objectives, and identity of the Mall * To ensure the control quality standards for all visual displays are in accordance with the existing

policies, objectives, and identity of the Mall

REQUIREMENT
  • Candidate must possess at least Post Graduate Diploma or Bachelor's Degree in Marketing /
Commerce / Business Studies, Advertising / Mass Communication or equivalent * At least 2 years' preferably in retail / event / marketing background.

Proven track record in event management and / or retail merchandising.

Learn more...

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