Digital Marketing Executive

Key Responsibilities:

Develop Marketing Strategies:

• • Collaborate with senior management to develop comprehensive marketing strategies that align with business objectives.
  • Conduct market research to identify target demographics, trends, and competitors.
  • Utilize insights from market research to tailor marketing campaigns effectively.

Brand Management:

• • Maintain and enhance the company's brand image across all marketing channels.
  • Ensure branding guidelines are implemented to ensure consistency in messaging and visual identity.
  • Monitor brand performance and adjust strategies as needed to maintain relevance and competitiveness.

Digital Marketing:

• • Oversee digital marketing efforts, including website management, social media marketing, email campaigns, and online advertising.
  • Analyze digital marketing metrics to evaluate campaign performance and optimize strategies for maximum effectiveness.
  • Stay updated on digital marketing trends and technologies to identify new opportunities for growth.

Content Creation:

• • Create compelling content for various marketing materials, including brochures, flyers, videos, and blog posts as well as social media
  • Must be able to create content in Chinese social media platforms
  • Ensure that all content is tailored to resonate with the target audience and effectively communicates the benefits of our senior living services.
  • Collaborate with internal teams and external agencies to produce high-quality content that aligns with brand guidelines.

Community Engagement:

• • Establish and maintain relationships with local communities, senior centers, healthcare providers, and other relevant organizations.
  • Organize events, workshops, and informational sessions to raise awareness of our services and foster community engagement.
  • Represent the company at industry conferences, trade shows, roadshows and events and networking events to promote our brand and build professional connections.

Performance Tracking and Reporting:

• • Track the performance of marketing campaigns and initiatives using relevant KPIs and analytics tools.
  • Prepare regular reports detailing key findings, insights, and recommendations for improvement.
  • Present findings to senior management and stakeholders, providing actionable insights to inform decision-making as well as work together with Sales Team for lead generation activities

Qualifications:

• • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience in marketing, preferably in the senior living industry or a related field.
  • Strong understanding of digital marketing channels and techniques.
  • Excellent written and verbal communication skills
  • Creative thinker with a keen eye for design and branding.
  • Proficiency in graphic design software (e.g., Adobe Creative Suite) will be an added advantage
  • Fluency in Chinese (Mandarin or Cantonese) preferred.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong analytical skills and proficiency in data analysis tools.
  • Passion for serving seniors and improving their quality of life.

Perks & Benefits

• Employee equity
• Nearby public transport
• Flexible working hours
• Casual dress code
• Regular team activities
• Medical insurance