Trade Marketing Executive
Full-time
Junior Executive
5 hours ago
Job Responsibilities:
Overall brand management responsibility. (Availability to Trade, offtake plan)
Overall National Campaign planning & execution from promo pricing setting, BTL Plan, decide POSMs and liaise with supplier
Job Responsibilities:
- Overall brand management responsibility. (Availability to Trade, offtake plan)
- Overall National Campaign planning & execution from promo pricing setting, BTL Plan, decide POSMs and liaise with suppliers to get it produced, on ground activation & etc.
- Work on marketing campaign planning & execution, tracking, measurement, evaluation & reporting on all activities within the portfolio.
- Sales & market trend analysis to support reporting and activity planning
- To plan and develop Trade Marketing activities for different channel.
- Negotiating costs & managing agencies, marketing collateral & promotional items.
- Work with creative, on ground activation agencies as well as collaboration partners to develop effective brand campaigns for respective portfolio
- Collaborates with Sales & Marketing for ideation, planning and budgeting to build sales promotion and product communication.
- To plan & ensure implementation of in-store activities including point of sales and promotions and planogram
- Control and maintaining advertising & promotion fund spending within budget
- Competitor observation & analysis, gathering of feedback on market intelligence and competitor’s activity for reformulation of strategy with Sales & Marketing Team
- Attending to issues and problem under the job responsibilities.
- Internal and external Department communication and coordination.
Job Requirements:
- Possess a Degree/Diploma in Marketing or Business Administration
- Min 2-3 years experience in Trade Marketing in FMCG industry.
- Strong understanding of customer and market dynamics and requirements.
- Willingness to travel and work in a global team of professionals.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
Perks & Benefits
- Personal development opportunities
Oriental Food Industries Sdn Bhd was established and incorporated in 1978. From our modest beginnings, we have made our mark in the food manufacturing industry today holding the leading position in the snack food and confectionery industry in Malaysia. In a crowded marketplace, we remain focused on placing the needs and interests of our customers’ first by manufacturing products that focuses on quality. We believe that the key focus for success in this business depends on product quality, product range, research and development, a highly quality workforce right from top management to the operator level, sound marketing strategy, effective sales and advertising policies, competitive pricing, good domestic and international distribution network and most importantly the commitment to excellence in all aspects of the company business, all of which are being implemented and practiced in our organization.