Responsibilities:
1. Influencer Marketing:
①Build and maintain constructive and sustainable relationships with netizens.
②Assist in identifying and engaging influencers for brand campaigns.
③Support negotiations and liaise with influencers under guidance.
2. Content Marketing:
①Contribute to the development and implementation of content marketing strategies.
②Assist in creating engaging content for various channels, including website, blog, and social media.
③Collaborate with influencers and internal teams to ensure content aligns with brand messaging.
3. Campaign Coordination:
①Support in monitoring event schedules and coordinating brand campaigns.
②Assist in proofreading and monitoring content generated by webstars to ensure adherence to campaign timelines and deliverables.
4. Performance Analysis:
①Contribute to compiling, analyzing, and evaluating the performance of influencer marketing and content marketing campaigns.
②Assist in generating reports on campaign outcomes, providing insights for future campaigns.
Qualifications:
①Ability to work in English and Chinese.
②Passion for marketing and a desire to grow in the field.
③Strong communication and interpersonal skills.
④Detail-oriented with the ability to work in a collaborative team environment.
⑤Creative thinker with the ability to generate innovative ideas.