Reports To –Operationally to: Product Line Category Director APAC-MEA
About us
Electrolux shapes living for the better by reinventing taste, care, and well-being experiences, making life more enjoyable and sustainable for millions of people.
As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse, and Zanussi, we sell around sixty million household products in more than 150 markets every year.
Our Business Area APAC MEA Headquartered in Singapore encompasses rich and diverse emerging markets such as Australia, Africa, Middle East, China, Thailand, etc. The sector comprises of over 100 countries and 1000+ spoken languages.
Our Business Area is a unique blend of cultures, festivities, ethnicities, and cuisines. The way people cook, care for their clothes and homes is different and unique as well. Which makes the job of our Product Line teams extremely exciting and challenging. A regular day at work would be to develop and innovate product offerings that create better experiences for our Multicultural consumers.
APAC&MEA Business Area sell around 10M products sourced and produced in 7 plants across South Africa, Egypt, Thailand, China, and Australia thanks to our seven thousand employees.
Our goal remains unchanged: being a company that differentiates ourselves by offering simply outstanding consumer experiences around Taste, Care and Wellbeing. We will continue to deliver consumer experiences that exceed expectations, are effortless, delightful, and inspiring at the right moments.
Your Role
Leading the category business unit in profitable growth together with the Category director by creating Simply Outstanding Consumer Experiences in the category.
The Job Holder contributes to building the Category strategy and is responsible for its execution by identifying consumers negative experience and needs, leading the development of Category Generation Plan, prioritizing the projects and driving the entire NPD process with the category.
The Category Manager is the first point of call for Sales Areas’s(SA) teams for all matters relating to the category. And drivers for business performance improvement in the category.
A Typical Day
· Define a competitive advantage for the Sub Category in line with the Product Line strategy and the Category’s plan.
· Identify opportunities based on the market sizing for the category across each cluster & market
· Identify and deliver of consumer insights for the category working with Marketing & Clusters
· Develop the 10X MBBs for the category
· Build a model catalogue for the sub-category
· Lead the sub category CPs along with project managers
· Manage sourcing ranges across SAs with GSO to identify & develop better strategic suppliers (when required)
· Lead the delivery of commercial results for the (sub) category
· Ensure the readiness of the commercial launch in collaboration with Design, R&D, Marketing and SAs PL team.
· Define VPM (Volume, Price, Mix) strategy and look for business insights to improve further.
· Monthly Cluster business review and driving commercial agenda executions down to cluster level
Who You Are
For you to succeed in this role, you should be:
· A leader – You understand how to build culture within an organization - you are an amplifier – formally and informally delivering through others, managing demand, and building capability
· Creative - You’re open minded about where ideas come from and how they can be applied to enable innovation.
· Agile You can quickly understand and assess a situation and react confidently, making decisions even where there is ambiguity.
· Engaging – A natural storyteller, you utilise a variety of techniques and media to bring the teams creativity to life.
· Strategic - You can join the dots to take us from where we are to where we want to be, mapping the clear routes and strategies essential to achieving our goals
· Collaborative – You see the value in different experience and perspectives, and actively facilitate collaboration between PL/R&D/Marketing/Design – both formally through planned initiatives, and informally day to day.
Key Measurement of success:
· This is the P&L owner for the category.
· Success will be measured in terms of NS , CTF margin, EBIT & Consumer Ratings.
Collaboration triangle:
· Innovation, Commercial and Quality
EXPERIENCE
· 7-10 Years of progressive Experience in building a business and developing commercial results.
· Proven ability to operate in a large, complex organization and maximize the value of strong brands.
· Sound commercial experience as business development/sales/channels and/or key account management or/and Marketing/Product Management closely supporting Sales force.
As the role requires both a strategic vision and an ability to achieve concrete, market objectives and P&L targets, the key functional competencies are
· Understanding of P&L management
· Portfolio and Range Management
· Understanding of Emerging market’s Consumer insight
· Commercializing consumer relevant Innovation
· Effective story telling
Core competencies:
· Demonstrates tenacity and focus by continuously striving to reach goals and overcoming obstacles (Energy)
· Ability to lead and influence others (senior management, peers, team and multiple cross functional stakeholders) (Energy)
· Ability to understand complex situations and find a collaborative way to navigate through; to recovers quickly from setbacks and remained composed and focused in challenging situations. (Agility)
· Can manage complex and large amount of information and keep a big picture in mind (Agility)
· Cross-functional collaboration is key. Ability to listen and networks well as well as to synthesize multiple, diverse viewpoints into practical, scalable solutions is necessary to succeed. (Openness)
· Consumer centric mind-set (Openness)
· Curious about new ways of doing things and challenges own thinking beyond current practice. Proposes new and original ideas, approaches and solutions to problems. (Growth)
Keeping you Healthy and Safe
We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:
· Make sure you take reasonable care for your own health and safety, and
· Take reasonable care that what you do (or what you don’t do when you should have) doesn’t affect the health and safety of others, and
· Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and
· Follow policies or procedures, so long as it’s reasonable and we’ve told you about it, and
· Attend training that helps you to work safely