Senior Consultant – Brand and Cultural Strategy
Consulting Division
Singapore
Kantar is hiring a Senior Consultant in the Consulting Division in Singapore.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with sophisticated technologies, Kantar’s 30,000 people based in more than 100 countries help global organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to build and thrive in an extraordinary world.
Our Consulting Division specialises in growth with brand and marketing, retail, sales and shopper expertise. We go beyond strategy with a promise to build internal capability and to ensure strategy makes its way into execution, producing tangible results. Our team with varied strengths of 30 people in Singapore combines researchers, analysts, consultants, creatives, and marketing practitioners to partner with clients in the new ways their business requires today.
As a Senior Brand Strategist within the Brand, Human and Culture team, you will help businesses grow by anticipating change, making valuable contributions to culture and adding meaning to people’s lives. We are an eclectic mix of futures experts, cultural problem solvers and brand growth specialists looking for the next creative spark to join us.
We are looking for a versatile, passionate and experienced brand strategist with an ability to use innovative ways to help clients engage and connect more powerfully with the world around them and how it’s changing to drive successful brand and innovation strategy for our key clients.
Roles & Responsibilities:
The right individual must possess:
- A voracious curiosity – always on the lookout for new insights and inspiration, someone who is culturally aware and globally connected
- A creative problem-solving ability- to think both analytically AND creatively and bring a fresh perspective by joining the dots in unexpected ways
- Proactive / self-starter ability- to look for and build opportunities for themselves and for the company – has ideas, takes initiative and drives action
- Excellent and strong communication - with project teams, junior and senior, including good upward and client management
- Culturally engaged curiosity about- popular culture, business and current affairs beyond work
- Passion for brands and businesses – crafting, building and redefining how they connect with people, how they communicate, how they evolve and innovate
To succeed in this role, you will need to be a motivated and insightful standout colleague, with a willingness to tackle responsibility. You will gain exposure to clients, and we will support you in developing your client facing skills
Key to the role will be the opportunity to work beyond the research process and apply thinking in the wider context of consultancy and commercial issues.
Skills & Experience:
- Industry experience: At least 6 years’ of proven ability in brand / cultural insight / futures and or innovation consultancy in Asia-Pacific. Preferably graduated with at least a bachelor’s degree in marketing, strategy cultural or consumer studies or other relevant fields
- Client / Account Management: Experience of supporting on large global accounts, ideally with experience of proposal writing
- Project / Budget Management: Strong project management skills and experience of efficiently handling project budgets from start to finish
- Cultural Insight: Evidenced experience of cultural theory / semiotics / cultural insight – an ability to decode culture, reveal how it is changing and how to apply to client challenges
- Consumer Insight: Experience of qualitative thinking and frameworks, knows how to craft and elevate consumer insights
- Critical thinking: Validated strategic problem solver, able to derive strategic recommendations for clients that will make a positive difference to their business. Able to demonstrate powerful thinking about brands, companies and wider cultural issues
- Storytelling: Experience of multi-disciplinary approaches (using a mix of source materials or inputs: Qual, quant, cultural content, trends reports etc.), pulling out strategic implications and recommendations, and finding compelling and visual ways to present a story, and pushing to elevate thinking from ‘what’ to ‘so what’ and ‘what next’
- Content delivery: Experience of writing independently with limited senior input to deliver high quality work on time and on budget with well-developed strategic implications and clarity about the application of cultural / futures and trends insight to a client’s business challenge
- Facilitation: Experience of moderating / facilitating qualitative explorations or conceptualisation / innovation workshops
- Social listening: Knowledge/experience of social media listening / has done analysis of social media inputs and analytics is a plus
- Ability to mentor junior team members (Analyst and Consultant levels) on key skills, e.g. on-the-job training in analysis, storytelling etc
Kantar is an Equal Opportunities provider.
Join us
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
