YOUR MISSION
Manage content of Puma e-commerce under the fast growing E-commerce department and work closely with all key functions in the organization as well as external vendors i.e marketplaces, etc.
Task 1:
Content strategy and management: work together with Assistant Manager, Content Ecom to set up Puma SEA content strategy, and develop content calendar for 52 weeks for various marketplaces, which will be aligned with marketing& e-commerce calendar.
Task 2:
Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, photo shooting, videos and etc. Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them.
Task 3:
Able to design, file and share content in a logical way and monitor marketplaces in a daily basis in terms of the content/ copywriting/ photography/ font/ and etc, so that global branding standards are met. Work together with Manager, Marketplace Ecommerce Content for key designs and campaign banners to make sure brand image is well managed.
Task 4:
Cross-function communications: cooperate with marketing in a weekly basis, and implement Puma Marketing regional calendar and SEA calendar into E-commerce marketplaces. Work together with Ecom Merchandising and Ecom Marketing Manager, and support content based on product launch calendar. Be supportive and flexible to solve sale KPI, i.e. sell thru of slow movers, KV styles and etc.
Task 5:
New projects& data analysis: Able to plan visuals creatives and use data to adjust content strategy, i.e. UV, conversation rate, inventory value and etc. Work together with creative team from TP and provide competition analysis report from content& creative perspective, and drive innovation for all marketplaces.
YOUR TALENT
Education: Bachelor degree in Marketing / Business Management or equivalent studied
Professional: Good business acumen. 3 years+ solid marketing/ design / Ecom retail experience, with proven organization and execution experience with internal/external parties preferred. Marketplace or Client experience would be a plus.
IT Skills: Excel, PowerPoint
Language Skills: English written & spoken
Competencies: Working knowledge of Photoshop
Functional Skills: Strong interpersonal/influencing skills; Creative thinking; able to work under high pressure independently and be flexible in working extended hours;
A good team player; Eager to global communication and an attitude to be initiative;
Experience managing vendor relationships; Highly organized, detail-oriented and focused on quality control and execution efficiency.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.