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We are seeking a Strategy and Operations Manager for the Seller Growth team on Marketplace. As a Strategy and Operations Manager, you will play a key role both in shaping our team’s seller growth programs, as well as leading cross-functional teams to deliver key results and insights.
About Walmart Marketplace:
The Walmart Marketplace business is part of Walmart’s ecommerce portfolio and is one of the fastest growing and most profitable business units. The Walmart Marketplace is in its 5th year and has seen tremendous growth in the past year. This growth combined with the industry ecommerce and customer dynamics has made Walmart Marketplace a highly strategic priority for Walmart for the next 5 years. The Marketplace team culture is entrepreneurial, fast paced, relentless, biased for action and highly resilient. The team is on a crucial mission for Walmart to make the Walmart Marketplace the preferred destination for sellers and customers and to leverage our Walmart scale and capabilities to differentiate across the ecommerce industry.
Key Responsibilities:
You’ll make an impact by:
Minimum Qualifications:
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Human Resources, or related field and 2 years’ experience in project management, compliance, operations management or related area OR 4 years’ experience in project management, compliance, operations management, or related area.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading a cross-functional team, Retail Link, Working with profit and loss responsibilities.Official account of Jobstore.
Join us as we build out our Walmart Connect Non-Endemic Team. As a founding member of this team, you will be tasked with creating and executing a sales strategy to achieve the target within the annual operating plan by building plans to achieve internal annual sales objectives within the core Non-Endemic categories and beyond (QSR, Financial Services, Auto and Travel). You’ll be tasked with:
You are expected to be regularly engaging with the clients and their agencies to understand general needs and providing appropriate product assistance; consulting with cross functional partners to create customized advertising solutions which meet the customer's needs; constructing learning agendas with results-driven strategies that can help scale the overall business; tracking against key performance metrics; and assisting in creation of a category playbook to demonstrate how marketers can leverage Walmart offerings.
This role will drive the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly.
The ideal candidate will ensure business needs are being met by evaluating the ongoing effectiveness of advertiser plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events.
Live our Values Culture Champion
Focus on our Associates Diversity, Equity & Inclusion
Talent Management.
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Minimum Qualifications...
Bachelor’s degree in Marketing, Business, Advertising, Consumer Psychology, or related field and 5 years' experience advertising sales, advertising, sales, or related field OR 8 years' experience advertising sales, advertising, sales, or related field.
Preferred Qualifications...
Brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales, Managing client accounts, eCommerce sales, retail advertising sales, search, Strategic Advisor working with C-Level Clients. Strong understanding of data usage and the DSP landscape.
Masters: Advertising, Masters: Business, Masters: Marketing, Masters: Psychology
Primary Location...
Hoboken NJ, United States of America
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .The annual salary range for this position is $90,000.00-$214,500.00Additional compensation includes annual or quarterly performance incentives.Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentivesOutlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, Advertising, Consumer Psychology, or related field and 5 years' experience advertising sales, advertising, sales, or related field OR 8 years' experience advertising sales, advertising, sales, or related field.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales, Managing client accounts, Shopper marketing sales, eCommerce sales, retail advertising sales, search, Strategic Advisor working with C-Level ClientsMasters: Advertising, Masters: Business, Masters: Marketing, Masters: PsychologyOfficial account of Jobstore.
As a Partner Manager of Entertainment, Toys and Seasonal, you will report to the Entertainment, Toys and Seasonal Team Lead and use your 7+ years of experience selling digital performance advertising solutions to businesses across entertainment and electronics categories. Ideal candidates will have the ability to drive marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success in this position requires exceptional consultative sales, coaching, and client service skills; a willingness to experiment; the ability to thrive in a dynamic, team-focused environment; and a passion for helping others achieve results.
Responsibilities:
Qualifications:
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, Advertising, Consumer Psychology, or related field and 5 years' experience advertising sales, advertising, sales, or related field OR 8 years' experience advertising sales, advertising, sales, or related field.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Brand advertising (for example, TV or video, sponsorship), media sales, customer acquisition and growth, search, mobile and online sales, Managing client accounts, Shopper marketing sales, eCommerce sales, retail advertising sales, search, Strategic Advisor working with C-Level ClientsMasters: Advertising, Masters: Business, Masters: Marketing, Masters: PsychologyOfficial account of Jobstore.
As a Marketplace Partner Manager at Walmart Connect, you’re in the right place at the right time to ride the retail media trend at the largest retailer in the world! It's your opportunity to bring to life full-funnel performant advertising solutions for brands across categories you will manage. You will be a consultative sales partner to your clients, Merchandising partners, and Marketing support to grow your client’s business and drive revenue at Walmart.
You'll work onsite at one of our 4 main locations (Hoboken, NJ, Chicago, IL, Los Angeles, CA, and Bentonville, AR) in a vibrant and collaborative Walmart Connect media agency environment, joining the team in-office at least three times per week and as-requested.
Yours sales pod’s focus will be activating advertisers on our paid search and programmatic advertising solutions, within a category and book of business you’ll own. You’ll then work with Walmart Connect partners, and proprietary Walmart Customer data, to deliver measurable impact for their business growth goals.
About Walmart Connect
Walmart Connect is the retail media business within Walmart, Inc. We were created to keep up with the changing world of Walmart customers by offering more than just media. Walmart Connect helps brands connect with customers more often and more meaningfully through omnichannel experiences.
Our digital advertising business is important to Walmart's overall strategy, which is why we're excited to grow and open up this opportunity to join our high visibility "startup" team within the world's largest retail company.
What you'll do:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
#LI-onsite
The annual salary range for this position is $90,000 to $214,500
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 2 years' experience in business development, market development, or related area.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales., Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area., Supervisory experienceOfficial account of Jobstore.
Senior Art Director, Senior Manager I, Creative Lead - Walmart Connect
About this role
What do Snap, Roku, TikTok and you all have in common? They all want to work with Walmart Connect. This team is at the forefront of innovating the Walmart shopping experience with the ambition of deepening our consumers’ love for Walmart and their favorite brands. You will be working with some of Walmart’s largest advertisers to create compelling omni-channel campaign work from concept to final execution. You will lead of team of designers. You will guide them in using data and insights to create campaign strategy and concepts, develop designs and the look and feel for brand experiences that solve customer problems, on and off Walmart.com. We call this “retail storytelling,” and as a Senior Digital Art Director on the food & apparel verticals, you will bring these stories to life.
About the ideal candidate
The ideal candidate is a player/coach. They have been a people manager, so they know how to coach and be coached. They have strong conceptual, presentation, storytelling and project management skills, as well as digital media, and of course, an acute attention to detail. They are enthusiastic and optimistic; they are passionate about retail advertising. They can use data and research to come up with compelling and insightful creative concepts to answer a brief, then transform those concepts into thoughtful design work for our advertisers. They are a strategic + innovative thinker, have an ability to build and maintain professional relationships, possess strong business acumen, and effective time and project management skills. They can lead and grow a team of designers, they can work harmoniously with and influence cross-functionally with multiple internal and external groups.
Key Responsibilities:
Position Requirements:
Preferred Qualifications:
About Walmart Connect
Walmart Connect is a fast-growing retail media network and exists as a start-up within the Walmart enterprise. Through onsite, offsite, in-store and more, the creative team at Walmart Connect connects top advertisers with Walmart customers at every touchpoint in their shopping journey. Our work is audience-led, insight-driven, measurable, on-brand, and ultimately leads to a memorable experience for the end-user. We are a team of art directors, designers and copy writers who design creative solutions that are useful and delightful for the Walmart customer, while also delivering against brands’ objectives/KPIs.
#WalmartConnect
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Photography, Art, Business, or related field and 4 years experience in photo and image production, project management, orOutlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital asset management, including working with content management systems and workflow tools, Digital post-production, Managing budgets, Managing cross-functional teams, Managing Vendor Contracts and Relationships, Photo Studio Management, Professional Photography, Supervisory experienceProject Management - Management Professional Certification (Project Management Institute) - CertificationOfficial account of Jobstore.
The team you’ll get to join:
On the Driver Experience team, we’re focused on creating an intuitive gig-driver experience that just works. One that is built through the lens of agent success which fosters trust and transparency, nurtures driver retention, and enables a differentiated support experience – empowering us to become a low-cost delivery partner and platform of choice for gig-drivers everywhere.
The Driver experience team views optimizable contact rate as a defect and is focused on reduction of contact rate as our primary OKR. We do so by holistically analyzing the experience across every phase of the driver journey and collaborating with product and engineering to enhance existing platform experiences, reduce high-friction pain points, and eliminating working as designed defects.
In a lot of ways, we function like a startup, meaning you’ll leverage cross functional leadership, a collaborative mindset (understanding the impact your suggestions have on other teams’ goals and OKRs), and a full range of product thinking and customer experience/operational strategist skills across all organizations.
Where you’ll help:
As the Go-to-Market (GTM) Lead, your main role is to promote new features and improvements of the Spark Driver Platform. You will be responsible for enhancing our GTM strategy and overseeing the pipeline of product launches that require driver and agent facing updates and communication.
You will work closely with innovation pods to constantly update and get feedback, helping to refine our communication and content strategies to better address the needs and concerns of our gig-drivers with each new launch. Your goal will be to reduce the contact rate through well-timed and targeted content that is delivered within quality and expected timelines, ensuring that we maximize the value of each product launch while improving the overall perception of our platform.
As a key member of the Spark Driver Experience Team, you will be in charge of guiding communication and content projects from the beginning to the end. This involves fostering smooth collaboration between different stakeholders, improving operational efficiency, and enhancing the experience for our drivers.
Project Management
• Lead prioritization and scoping calls with external stakeholders and internal communication & content teams.
• Identify gaps and update requirements for refreshing the driver support agent knowledge base.
Monitoring and Reporting
• Vigilantly monitor Communication and Content Key Performance Indicators (KPIs) to ensure targets are met consistently.
• Track ongoing Journey based Contact Rate as the principal measure of content efficacy and value contribution.
• Track ongoing driver contacts and issues daily, swiftly responding with P1 communication alerts where necessary.
Continuous Improvement
• Collaborate closely with the continuous improvement and post-defect strategy team to refine processes and enhance performance against KPI goals for the entire Spark Driver Experience org.
• Facilitate in-depth Root Cause Analysis (RCA) to identify areas of improvement and propose robust solutions.
Leadership Communication
• Periodically communicate vital updates and performance metrics to Spark team leadership and the driver experience team to foster informed decision-making.
Minimum Experience & Skills:
To be successful in this role, you should exhibit strong leadership and organizational skills coupled with a knack for effective communication. The qualifications include:
Educational Background
• Bachelor’s degree in business administration, Communication, or a related field from an accredited institution or equivalent experience
Experience
• A minimum of 3-5 years of experience in project management, preferably fast paced startup/tech environment – content management a plus
• Proven track record of facilitating cross-functional teams and managing stakeholder relationships.
• Experience using project management software and tools such as JIRA, Trello, or similar platforms.
Skills
• Excellent verbal and written communication skills, adept at conveying complex information succinctly.
• Proficient in project management tools and familiar with KPI monitoring and reporting.
• Demonstrated ability to work under pressure, managing multiple projects simultaneously.
• Strong business acumen and an ability to learn-on-the-fly.
Personal Attributes
• Solution-oriented mindset with a strong emphasis on analytical and problem-solving skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business Administration, Engineering, Operations , or related field and 2 years’ experience in operations, project management, or related area OR 4 years’ experience in operations, project management, or related area.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Supervising AssociatesMasters: EconomicsProject Management - Project Management Professional - CertificationOfficial account of Jobstore.
Position Overview:
The Walmart Connect Sales Strategy and Enablement Team is seeking a dynamic leader who is well-versed and passionate about digital advertising and e-commerce. In this role, you will be responsible for driving proactive account management, insights, and support for Walmart Connect's Agency, Media, and Channel partners. Collaboration with stakeholders in our Partnership team is essential.
This role demands a strong executive presence to cultivate essential stakeholder relationships across Sales, Operations, and leadership teams. Key responsibilities include supporting the Partnership team in areas such as measurement, performance, best operational practices, API (Application Program Interface) support, and research opportunities.
We are searching for a motivated self-starter with exceptional analytical skills, dedicated to managing operational processes, and capable of coordinating with the broader team to execute key projects and processes efficiently. You should be an expert in process management, capable of building and maintaining a centralized framework for our most critical Sales and Partnership processes. In this role, you will collaborate with various business stakeholders to gain consensus, document, and create a central framework, and facilitate workflow and change management.
The ideal candidate will be an expert in key sales support activities, including revenue routing, segmentation design, quota setting, opportunity pipeline management, annual account planning, goal setting, and organizational planning. Effective stakeholder management skills are vital for enabling cross-functional collaboration. The successful candidate will also possess strong people management skills, excellent analytical abilities, and a solid business acumen. You should be comfortable with ambiguity, exhibit strong attention to detail, and be motivated by a fast-paced and entrepreneurial environment.
In addition, this role requires the initiative to complete complex tasks and projects quickly and independently, respond promptly to situations requiring rapid turnaround, switch priorities on short notice, and take effective action. As a senior leader in the team, you will uphold high standards, possess strong technical skills, and have a track record of delivering results.
Primary Responsibilities:
Business Measurement & Reporting:
Collaborate with leaders in the Partnership team to design, develop, and document the resource planning process necessary to scale and expand our partnership business.
Lead the process of collecting third-party and internal data, ensuring data quality to identify appropriate measurements and KPIs (key performance indicators) for defining success metrics in Partnership engagement.
Monitor and analyze key performance metrics within reporting tools for teams and partners, including pipeline growth and engagement activities. This role will be responsible for constructing and maintaining core reports and dashboards that support changes being implemented in Salesforce, such as meetings being logged, opportunity pipeline, etc.
Partner with Partnership leadership and stakeholders to ensure the highest data accuracy and precision in pipeline and activity data.
Collaborate with engineers to generate necessary data when it is unavailable.
Present critical data in a format immediately useful for addressing questions about Sales Leadership team inputs and outputs.
Manage dashboards and reports to facilitate teams' understanding of business health and goal achievement levels.
Strategy Planning:
A key component of the role will be to develop various input and output metrics we will use to evaluate our progress, which will serve as the backbone of our WBR/MBR reporting process. This role will also leverage strong data extraction skills to develop reporting deliverables, create ad hoc analyses on business results and sales performance, provide insights used to help business planning, and implement ideas for process improvement.
Address ambiguous strategic questions facing the business and collaborate with leaders across Walmart Connect to build business cases for new business initiatives.
Ensure smooth execution of these initiatives across diverse cross-functional partners.
Develop a profound understanding of our overall business and how our different ads products, media channels, and sales investments align with our broader strategy.
Special Projects and In-depth Analysis:
Act as the primary point of contact for Partnership Team Leads, offering insights into metric movements and trends and providing data-driven insights.
Support decision-making by specifying requirements for developing analytic capabilities, platforms, pipelines, and metrics, and then use them to analyze trends and identify root causes.
Lead and conduct ad hoc analyses, ranging from creating new metrics to identifying the root causes of revenue fluctuations.
Work independently as the go-to person for day-to-day analytical needs.
Basic Requirements:
At least 5 years of work experience in a role requiring analytical skills, such as business analyst, data analyst, or statistical analyst.
Profound experience in sales processes and tools, including Salesforce CRM systems, sales quota and territory assignment, and analytics, to support a world-class Sales Team.
Proficiency in writing complex and efficient SQL queries to extract data.
Ability to work with internal and external customers to gather and document business requirements and user stories, propose solutions, evaluate feasibility, conduct technology assessments, ROI analysis, and assess complexity for various potential process and system solutions.
Competence in managing core Sales Operations processes, such as Account Planning, Quota Development, Sales Performance Management, Sales Incentive programs, and data issue resolution.
Ability to partner with core internal technical teams (CRM, Data Warehouse, etc.) to design and implement sales operations solutions that address customer needs.
Proficiency in analyzing sales processes and mechanisms for sub-optimal performance, with an emphasis on defect reduction and productivity improvement.
The ability to communicate findings and make recommendations for improvement clearly and effectively.
The capability to model and simulate improvements to existing business processes, evaluate 'what-if' scenarios, and conduct dry runs to identify and resolve gaps before implementation.
Capacity to independently manage multiple projects simultaneously and prioritize responsibilities.
Aptitude for cross-functional collaboration across various teams, with a strong ability to multitask with a sense of urgency.
Ability to thrive in a fast-paced, entrepreneurial environment, even when faced with ambiguity.
Nice to Have:
Master's degree (MBA, Business, Engineering, Statistics, Computer Science, Mathematics, or related field).
Advanced knowledge of data mining and experience with SQL, data warehousing, statistical analysis tools, Microsoft Excel, and data visualization tools like Tableau. Experience in extracting and processing data using SQL and Excel.
Exceptional communication skills (verbal and written) and interpersonal skills, with the ability to effectively communicate with both business and technical teams.
Excellent organizational skills, including prioritization, scheduling, time management, and meeting deadlines.
Exposure to and understanding of digital advertising.
Experience working closely with a distributed sales team.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Analytics, Statistics, or related field and 3 years’ experience in data analytics, project management, business, orOutlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Statistical programming languages, Supervisory experience, Working on cross-functional teamsMasters: BusinessProject Management - Project Management Professional - Certification, Six Sigma - CertificationOfficial account of Jobstore.
PLEASE NOTE:
The team comes into the office 3 days a week; this is not a remote position;. We are only considering local candidates who can work onsite at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume, if that is applicable, for consideration.
WALMART CONNECT (WMC)
Walmart Connect is Walmart’s media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores.
As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success. Data at Scale, Omni-Channel Solutions and a “One Walmart” approach are key differentiators for Walmart Connect.
We aim to serve clients and suppliers across multiple categories with integrated Omni marketing solutions that connect brands with our customers.
WMC MARKETING OPERATIONS
Marketing Operations within the WMC Marketing team is a small and mighty team that is growing rapidly in 2023. We are the owners of Marketing Ways of Working, Process Mapping, Tools, Budget & Headcount and Creative Operations. Our scope spans all cross functional teams within marketing, Walmart Connect, and Walmart teams. If there is a process that needs to be figured out, we are typically the first team asked to help drive clarity and map out roles and responsibilities and a clear way of working. It’s our job in marketing operations to ensure the processes across the Walmart Connect Marketing organization are consistent and streamlined.
JOB OVERVIEW
As the Marketing Operations Manager for Brand Strategy & Marketing Activation, you will be critical to developing and mapping out ways of working and streamlining operations within the Brand Marketing organization consisting of Brand Strategy, Events, Marketing Activation and Partner Marketing teams. Each specializing in different disciplines within the ad sales marketing ecosystem all doing their part to drive revenue growth for Walmart Connect.
This is not a project management role as you will not be managing any “projects” or campaigns, but a role focused on operations and way of working in the Brand Strategy & Marketing Activation team.
The types of Ways of Working this person will be focused on is mapping out and documenting process within the Brand Strategy teams and cross functional teams such as Product Marketing, Corporate Communications, Legal, and Data Governance. Additionally, this person will be responsible for creating and maintaining a central process repository and create onboarding training on Ways of Working within the Brand Strategy team. This role will report to the Senior Manager, Marketing Operations and will work closely to map and iterate on these processes.
IDEAL CANDIDATE
CORE RESPONSIBILITIES
QUALIFICATIONS
PREFERRED QUALIFICATIONS
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, or related field and 1 years’ experience in marketing operations, business management, or related fieldOutlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, MarketingOfficial account of Jobstore.
(All Channels) Digital Marketing Strategy: Understands and supports the development of Walmart's digital media strategy. Uses large and complex data sets; leverages a combination of tools, and sophisticated analysis techniques. Develops insights to suggest improvements to channel strategy that will differentiate Walmart in the marketplace. Participates in product development roadmap sessions with product development teams.
(All Channels) Digital Campaign Implementation and Management: Utilizes deep and broad technical understanding of digital platforms' systems and structures to effectively guide campaign execution. Manages small-to-medium sized digital campaigns, defining execution plans for campaign set-up, creation, deployment and assessment, ensuring alignment with campaign objectives. Evaluates and reviews campaign deployment actions in context of campaign performance (e.g., landing page views and performance). Collaborates with internal/external media and business/ technology partners to ensure all campaign delivery plans are in line with overall brand strategy and objectives. Defines key campaign metrics and reviews campaign performance data (awareness, conversion, acquisition and retention) and calculates ROI of programs/initiatives.
(All Channels) Creative and Brief Development and Planning: Assists with the development of creative concepts as well as briefs for small-to-medium campaigns. Understands creative brief's messages and develops plan for incorporating messages within campaigns or initiatives in own channel.
(All Channels) Process Improvement: Performs assessments to review Digital Media process adherence. Ensures adherence to existing digital marketing processes, workflows, and systems.
(All Channels) Budget Management and Financial Performance: Provides input into and manages budget for current campaigns; reports on budget status updates to leadership.
(All Channels) Collaboration: Collaborates with digital marketing teams (e.g., eCommerce Category Marketing) and Marketing associates and cross functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to implement and execute on small-to-medium channel specific digital plans/ campaigns.
(All Channels) People Development: Coaches team members and provides feedback to enhance skills, knowledge and work performance. Maintains team motivation and engagement. Mentors less experienced associates.
(Channel specific) Social Strategy and Content: Reviews draft social media content on a daily basis and drives engagement on social media platforms (e.g., Facebook, Pinterest, Twitter, Snapchat). Maintains defined brand strategies and messaging through monitoring social media platforms; responds to escalations. Interacts with external agencies, ensuring outcomes and deliverables are on time and consistent with project goals.
(Channel specific) Paid Search: Continuously generates ideas and approaches to improve company's paid search performance (including modifications to campaign strategy, keyword portfolio development, creative, landing page optimization, bid tool setting adjustments) to increase or decrease volume and improve efficiency for small-to-medium sized campaigns. Understands search engine marketing trends and develops insights based on search analysis results. Reviews budget pacing report, identifies appropriate levers and makes recommendations on modifications to campaign spend and improvements to budget allocation.
(Channel specific) Organic Search: Continuously generates ideas and approaches to improve organic search results (including estimating keyword data and meta structure development) for small-to-medium sized campaigns. Demonstrates technical expertise through completing complex SEO optimization activities, recommending changes to site architecture, content, linking and other factors to improve SEO positions for target keywords. Evaluates organic search performance on an ongoing basis, identifies appropriate levers, determines key methodologies and reports to gain critical insight on SEO program performance. Continues to build and evolve knowledge of organic search trends and best practices.
(Channel specific) Performance Social and Display: Reviews performance reports and dashboards; evaluates performance to determine changes to optimization approach. Identifies advertising and display areas for potential improvement and reports on channel performance gaps. Identifies retargeting opportunities and creates re-targeting plans based on portfolio analysis.
(Channel specific) Affiliates and Partnership: Reviews performance reports and dashboards; identifies opportunities for optimization. Supports channel execution activity. Performs channel analysis in support of strategic agenda and initiatives. Develops internal and external processes in support of channel management. Partners with internal teams to communicate and support category and seasonal needs/asks. Maintains and grows current and new partnerships within the existing partnerships portfolio. Monitors the revenue sharing model, and assists in negotiations with potential partners.
(Channel specific) Customer Relationship Management: Manages development and execution of briefs for small-to-medium sized campaigns. Undertakes research and analytics to establish and define target customer segments for specific categories for Director review; provides guidance and direction to less experienced team members on type of research and development of outcomes. Works with cross-functional teams (other Digital Media teams, eCommerce Category Marketing, Site Merchandising, Creative) to execute briefs (managing input, story planning); understands the communication strategy and the larger story around the category. Understands and begins to develop technical buildouts of campaigns. Establishes reporting infrastructure and tracks/analyzes campaign performance.
Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning.
Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness.
Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices.
Leadership Expectations
Live our Values
Culture Champion
• Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.
Servant Leadership
• Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Embrace Change
Curiosity & Courage
• Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Digital Transformation & Change
• Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
Deliver for the Customer
Customer Focus
• Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans.
Strategic Thinking
• Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Focus on our Associates
Diversity, Equity & Inclusion
• Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs.
Collaboration & Influence
• Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.
Talent Management
• Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional teamOfficial account of Jobstore.
