Manager, Media Billing
Manager, Media Billing
The media team manages Panera’s paid media efforts in conjunction with planning/buying agencies. The Media Billing Manager oversees and reports on annual paid media budget plan, as well as overall Marketing program spend. This position will require flexibility to work cross-functionally across Media and Finance, as well as Marketing leadership and external agency partners. This position is fully embedded within the media team and will be the liaison between Marketing and Finance.
Location
St. Louis Support Center (Fenton, MO)
Duties & Responsibilities
Media
• Direct report to VP, Media Strategy, responsible for management of annual media budget in alignment with strategic initiatives.
• Manage one team member responsible for paid media budget input, plan adjustments, monthly accruals, and reconciliation.
• Utilize budget reporting tools to manage ongoing current year forecast and actualized spend reporting for prior years.
• Consolidate year-over-year Media spend reporting as a resource for Financial Planning & Analysis to generate café comp projections.
• Function as liaison between internal team and external agencies to establish financial reporting requirements, resolve billing discrepancies, actualize post-campaign forecast.
• Issue monthly invoice rollup Accounting Reports to Finance for forecast updates and Accounts Payable input.
• Manage annual agency fees budgets/accruals/forecasting.
• External supplier liaison (cloud-based budget management tool). Initiate change orders and resolve reporting discrepancies.
Program Spend
• Work directly with VP, Media Strategy and Finance Manager to develop $200M+ annual Marketing budget in alignment with sales projections.
• Maintain ongoing plan adjustments budget tracker for monthly reconciliation with final forecast.
• Realign spend levels on monthly basis based on actualized café sales.
• Educate new Marketing leaders (budget owners) on monthly forecast process and timelines.
• Identify monthly forecast discrepancies by category and communicate proposed resolution to budget owners.
• Collaborate with Finance Manager to validate financial reporting entries, realign forecast, achieve year-end spend goals/carryover reporting in compliance with auditing standards.
• Submit monthly year-over-year spend reporting to V.P., Media Strategy.
• Rollup reporting of Marketing spend for quarterly presentation by VP, Media Strategy to franchise leadership.
• Ad hoc budget reporting requests for Research, Analytics, Field Marketing, Financial Planning & Analysis, and Auditing.
Qualifications (Education & Experience)
• Bachelor’s degree, preferably with a concentration in business administration, finance, or marketing.
• Advanced knowledge of Microsoft Excel.
• General accounting/invoice processing experience.
• Media/Marketing experience (client or agency) a plus.
• Exceptional problem-solving and analytical skills.
• Strong detail orientation; strives for timeliness and accuracy.
• Ability to multi-task, collaborate with various teams, and work under time constraints.
• Strong verbal and written communication skills.
• Ability to identify and pursue opportunities for process improvement.
Saint Louis Support Center
