Total 1 executive officer job vacancies in Sales / Marketing category in petaling jaya

Digital Marketing:
 

• Work closely with the marketing team and be responsible for digital marketing campaigns.
• Implement digital strategies and optimize digital campaigns across all digital platforms and social media channels to improve brand positioning.
• To create and develop content / copywriting to attract and engage internal and external stakeholders.
• Conceptualization and creation of visual graphics and videos intended for publication on social media and offline while adhering to brands’ branding guidelines.
• Responsible in handling digital and online communications, execute online and social media campaigns as well as the production of EDM from conception, collation, content writing to result efficiency.
• Responsible in monitoring media coverage, competitors and industry issues.
• Continuously creating digital media content to improve brand positioning.
• Establish a good relationship with tenants and initiate tactical projects to enhance product awareness and the presence of tenants in the Shopping Centre.
• Collaborate with agency partners in media strategy and performance optimization, content planning and loyalty engagement leveraging Owned channels, Performance Digital, Social Media, CRM and Digital Content Marketing.

CRM and Loyalty Management:

• Manage all documentation and operations of the loyalty programmes.
• Assist on marketing collaterals which are related to the loyalty program.
• Liaise and coordinate with all participants and the service provider for the implementation of the CRM system.
• To recruit merchants and members to participate in the loyalty programme.
• Manage the life cycle trigger email and mobile push notification program.
• Maintain and monitor loyalty members’ data to ensure data quality and accuracy.
• Manage loyalty acquisition and maximize the usage of members’ information (demographic, psychographic and purchase history) to develop relevant activation activity / campaign.
• Determine the best offers and incentives for loyalty programmes and marketing campaigns by working with the marketing team for approval.
• Advice on the feedback received from time to time to improve the programme and system.