Job Advert
Do you have experience turning data into actionable business outcomes? Do you enjoy solving problems…..then we have an exciting opportunity for you as a Decision Science Manager in our Data Science & Analytics team here at Asda!
The Marketing Science Manager is responsible for the Marketing Science team as an internal consultancy that helps Asda to grow by sharing insight that will help optimise Asda marketing, analyse historic media investment performance and what that could mean for future projections and to challenge ourselves, our colleagues and agencies.
“Everything about Asda”
We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
“Everything you'll love ”
- Hybrid and flexible working - everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs
- Discretionary bonus - Rewarding you for your hard work and efforts
- Car allowance - £5,700 car allowance / electric company car
- Company Pension Scheme matched to a limit - Looking forward to the future
- Minimum 24 days annual leave per year plus 8 bank holidays - Making sure you take time for your self and switch off
- Private medical - single, couple, family or single parent cover available
- 4 weekly pay - which means you get an extra payday a year
- Digital GP and Wellbeing sessions - Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
- Discount off your shopping at Asda and George - with extra discounts running throughout the year - really makes a difference, saving the colleagues an average of £700 a year
- Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
- Free city centre parking - you can also use it outside working hours
Plus much more!
“That's more like it”
The customer is at the heart of everything we do - you'll produce actionable insights that helps drive the business forward and you'll be involved in a variety of asks - understanding market trends, consumer trends and data sources, and then use the findings to advise some of our biggest business decisions. We're looking for an experienced marketing effectiveness professional to join us on a permanent full-time basis.
“Find your role”
-Be a key driver of insight, modelling & analytics across the team and wider business providing a data led approach to decision making and strategic activity deployment through robust measurement.
-Lead the creation and maintenance of appropriate marketing key performance indicators, ROI models, and predictive models for trial activity to determine effectiveness, provide optimisation recommendations, and influence marketing/trail activity.
-Ensure all stakeholders are fully engaged with key measurement science deliverables: econometrics, testing and forecasting, campaign measurement, communicating key insights to the business in a tailored, collaborative and compelling manner.
-Run advanced and predictive analyses and perform model assessments, validation, and enhancement activities, using predictive analytics' software tools and functionalities.
-Create complex algorithms that identify patterns in structured data through supervised and unsupervised techniques to quantify the value to the business.
-Manage trial preparation in collaboration with different stakeholders/internal clients in the business, contributing to the design and creation of robust strategies without bias or prejudice.
-Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.
-Directly motivate your team whilst also acting with leadership to indirectly motivate those in the wider function
-Capable of working with non-technical end users to interrogate a business process or current tool to understand requirements and opportunities
-Manage stakeholder engagement, create and scope clear project deliverables as well as setting timelines through continuous communication
-Influence a range of senior and non-senior stakeholders to deliver an objective requiring the ability to debate and reason with logic and fact whilst thinking holistically
“Let's find out about you”
-Measurment analytics experience in a highly data-driven, analytical environment
-Proficient in statistical modelling techniques
-Strong ability to translate quantitative data into actionable recommendations and to translate business objectives into marketing goals and measurements
-Using data to answer specific business problems identifying key insights for decision making
-Ability to influence with technical and non-technical stakeholders
-Communicating complicated issues in an accessible manner to drive action
-Working cross functionally within key projects alongside other analysts
-Measurement analytics experience in a highly data-driven, analytical environment
-Comprehensive experience working within an organisation to deliver the measurement of trials and embed insights into decisions.
-A degree with a focus on Analytics, Computing, Mathematics, Statistics, Marketing Strategy or a relevant analytical discipline would be advantageous
-Detail knowledge of the measurement data, metrics and terminology
“Find your everything at Asda” - bringing brighter living within everyone's reach.
We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
If you have any questions, then please email Daniel.wood0@asda.co.uk
#LI-DW1#L1-Hybrid
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Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to
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